Law that protects commercial objectives in the E-Commerce sector.
Advisory on consumer rules, KVKK/GDPR, tax, platform compliance and brand protection across marketplace, direct sales, subscription and cross-border sales processes. Intermediary obligations under Law No. 6563, distance-selling rules, ETBİS registration and Advertisement Board scrutiny — with EU sales, the DSA and the VAT e-commerce package join the picture.
The applicable legal framework in the E-Commerce sector
E-commerce businesses operate at the intersection of consumer law, distance selling, advertising, payments, data protection, tax and platform rules. With cross-border sales, cross-jurisdictional layers such as EU consumer rules, GDPR, the DSA and the VAT e-commerce package are added to this picture; a legal infrastructure that adapts to the pace of growth determines the scalability of operations.
Distance-selling texts, KVKK/GDPR compliance, marketplace and platform agreements, tax registrations including OSS/IOSS, return processes, campaign and advertising review, and anti-counterfeiting are addressed together in e-commerce matters. For companies selling across borders, we bring these topics together into a single work plan under our International E-Commerce focus; we build legal texts not merely as documents but as live process design.
The Services We Offer in This Sector
Advisory tailored to the contract, investment, compliance and dispute needs of the E-Commerce sector.
Contract & Supply Structure
In the E-Commerce sector, we structure customer, supplier, distributor, contractor and service provider agreements so that the allocation of risk is clear.
Explore →Investment & Partnerships
We provide legal structuring and due diligence support for company formation, joint ventures, acquisitions, investment and market-entry steps.
Explore →Regulation & Compliance
We address sector-specific legislation, KVKK/GDPR, competition, ESG, supply-chain and internal-policy needs with operational applicability.
Explore →Employment & Operations
We govern relations with employees, executives, dealers, agencies, representatives and operations teams across the contractual, employment-law and internal-process dimensions.
Explore →Data, IP & Technology
We structure intellectual property, software, data, confidentiality, licensing and technology procurement relationships according to the sector's product and service model.
Explore →Disputes & Arbitration
We provide strategy and representation support in commercial disputes, debt collection, defect claims, supply interruptions, breach of contract and cross-border litigation.
Explore →A cross-border team fluent in the sector's language
In E-Commerce matters, we address legal assessment together with commercial objectives, operational timelines and cross-border applicability. The aim is not merely to flag risk, but to build a manageable work plan.
- An approach that reads contracts, compliance and disputes together in the E-Commerce sector
- Local teams in Berlin and İstanbul, with the ability to work in Turkish, German and English
- Integrated matter management across Practice Areas, Regional Desks and sector teams
- Early risk identification in investment, procurement and operational decisions
- A single point of contact combining an international network with local practice knowledge
Related Practice Areas
E-Commerce sector’s most frequently requested specialist practice areas.
Related Focus Areas
E-Commerce sector’s interdisciplinary specialist focus areas.
International E-Commerce
For e-commerce companies selling across borders: marketplace and platform compliance, distance selling and consumer rules, KVKK/GDPR, VAT/OSS-IOSS and brand protection in a single focus.
08Data
From KVKK/GDPR compliance to data governance, from the EU Data Act and cross-border transfers to data contracts, licensing, and breach response; every legal layer of data in a single focus.
07Legal Tech
Product- and process-focused advisory on legal technologies, contract automation, data rooms, AI-assisted legal processes, and regulatory compliance.
Team in This Sector
E-Commerce and meet our multilingual team experienced in cross-border trade.
Related Publications
E-Commerce — latest insights and guides.
Product compliance when selling into the EU: GPSR, accessibility, and the new packaging regime
Read more →Being a marketplace seller: 7 legal topics, from account suspension to the 1% withholding
Read more →E-commerce from Türkiye to the EU: VAT, OSS/IOSS and GDPR checklist
Read more →We address contracts, investment, corporate law, regulation, KVKK/GDPR, employment law, supply chain, debt collection, litigation and arbitration together, in line with the sector's operational needs.
No. Depending on the matter's needs, we coordinate Turkish law together with German and other foreign-law dimensions, and we work in Turkish, German and English in negotiations conducted with foreign parties.
We first review existing contracts, workflows, the supply chain, data-processing operations and regulatory obligations. We then produce a prioritised risk map and a workable action plan.
Yes. After reviewing the contract and evidence, we plan the options of negotiation, formal notice, litigation, enforcement, arbitration or foreign-jurisdiction coordination in line with the matter's commercial objectives.
The parties, the contracts, a summary of the transaction or dispute, a timeline, the relevant country or market information and any existing correspondence are sufficient for an initial assessment.
A cross-border legal partner for your E-Commerce business.
We stand by you with our cross-border experience tailored to your sector.