It can. Different terms between dealers with no objective justification create exposure on two fronts at once — discrimination claims from the dealers themselves, and competition compliance. The first task is simply to know what you have: which dealer was given which price, discount, territory and target. Where the differences rest on objective grounds — volume, service level, logistics — they are defensible. Where they look arbitrary, they are open to challenge and to claims for damages.
The Law on the Protection of Competition (No. 4054) and the block exemption framework for vertical agreements can bring those differences under scrutiny in their own right, particularly once market share thresholds are passed. What works in practice is a standardisation round: a transparent discount matrix, and written criteria for who qualifies for what. It lowers the legal exposure and, just as usefully, raises trust inside the network — a dealer will accept a difference they can see the reason for.
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